Ivy is a full-service Public Relations firm, specializing in music and entertainment. Armed with expertise in traditional media, Ivy excels at navigating the ever-changing press landscape to focus on broadening our client’s visibility in fresh and impactful new ways. Ivy’s extensive experience ranges from the early stages of artist development to high-profile talent and executive leadership. Ivy was co-founded by Dariel Abramowitz and Kelli Tomashoff, both of whom started and led the Publicity department at the reimagined Arista Records under Sony Music Entertainment. Campaigns  included GRAMMY® nominated artist, JP Saxe, GRAMMY® nominated act, Maneskin, Princess Nokia, Upsahl, Audrey Nuna, KennyHoopla, and more, as well as the company’s corporate and leadership press. Since starting Ivy, the roster has included NBC’s Late-Night Programming, JP Saxe, 347Aidan, Alix Page, Katherine Li, Kairo, Grace Gardner, Hailey Kilgore,  and more.